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Founded in 2008 by best friends Adrian Norris and Edwina Forest, Aje is a contemporary Australian fashion brand dedicated to raw beauty, tough femininity and effortless cool. Traditional techniques and craftsmanship underpin Aje’s quality of design, with hand-painted prints, natural fabrications and raw edged finishes forming the soul of each seasonal collection. Aje is renowned for unique design details, from hand-casted hardware particular and contrast stitching to logo detailing, intricate beading and tactile finishes.

Sustainability Efforts

Aje stands by 8 ‘Aje Aware’ Pillars to guide their decision making to minimise their impact on Earth and maximise their positive impact on humanity.

Pillar 1: Uphold the Code of Conduct

Aje has worked in-house and closely with external advisors to develop a Code of Conduct that applies to diversity, inclusion and equality, environmental impacts, animal protection and welfare, responsible sourcing and procurement.

Pillar 2: Celebrate and Protect Artisans

Aje’s vendors and world partners are required to focus on labour practices that ensure all workers are treated respectfully and with dignity. This includes adopting the principles set out in the ETI Base Code, founded on the conventions of the International Labour Organisation.

Pillar 3: Support a Bright future for All

In the past 12 months Aje has donated to and raised awareness of causes that need urgent attention in Australia, including the Royal New South Wales Fire Service, Rural Aid, Thread Together, Yalari and Adopt Change.

Pillar 4: Honour First Nations Culture

Aje works with Aboriginal leader, mentor and Aje team honouree Yvonne Weldon, Chairperson of the Metropolitan Local Aboriginal Land Council and proud Wiradjuri woman, to ever-evolve our knowledge and understanding of community and culture.

Pillar 5: Represent through Diversity

From the earliest days of the brand, Aje creatives have always collaborated with a diverse representation of models, artists and visionaries. In 2018, the company ardently supported the YES campaign for marriage equality in Australia, encouraging the Aje community to stand on the right side of history.

Pillar 6: Design With Sustainable Consideration

Aje is continuously working towards adopting sustainable practices in design and the team has started researching and testing fabrics such as organic cottons, Tencel and recycled polyesters in recent collections. Only by-product leathers can be used and the team is researching recycled PU as a leather alternative, keeping a close watch on developments in this space.

Pillar 7: Eliminate The Use of Non-Recyclables

Aje have made the commitment to all Aje packaging across the suite being recyclable by the end of 2021. Aje shopping bags distributed in stores are made from recycled cardboard. Online orders are delivered in cardboard or plant-based satchels, depending on the size of your order.

Pillar 8: Reduce Waste

A concerted effort has been made to reduce the carbon footprint of Aje operations by consciously reducing the use of aviation in freighting logistics with the vast majority of collections now freighted via sea. Aje fiercely condemns the destruction of end of life stock, which is a practice in which the brand has never been involved. All end of life stock will be donated to charitable initiatives or recycled.

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