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At the heart of Alice McCALL’s uniquely feminine brand is the concept of ‘craft’. Here, intricate detailing, an acute exploration of space & colour & the experimentation of fabric techniques – from hand embroidery to in-house designed laces – speak to the chic, bohemian & unmistakably feminine designs that are signature, alice McCALL. Ever the creative, McCall’s career in fashion began at 19 when she moved to London to work as a stylist for Conde Naste. As a hobby, she began selling one-of-a-kind, silk pieces that resulted in a rapidly growing fan base that included style icons Kate Moss & Alexander McQueen muse, Katy England. The brand’s debut at Mercedes Benz Fashion Week in 2004 launched its successful journey to date with global fans & influencers including Beyonce, Katy Perry, Jennifer Lopez, Margot Robbie & Kylie Minogue.
With an international eboutique, 3 boutiques across Australia & 171 wholesale stockists throughout 36 countries globally, alice McCALL continues to go from strength-to-strength – her latest accolade being the brand’s international runway debut at New York Fashion Week in February 2018.
Alice McCall has decided to put more emphasis on their "quality over quantity" ideal, making the decision to create just three collections each year. Alice McCall has made a conscious effort to implement more environmentally friendly and sustainable practices wherever possible such as 100% biodegradable packaging.