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High performance colour and skincare and clean beauty backed by science.

Rose Inc is a premium beauty brand founded by Rosie Huntington-Whiteley. After years of working alongside beauty professionals in the industry as a model and actress, she decided to launch her own beauty business. Formulated to create an “instant effect with ease,” the result is equal parts effortless and effective. Clean and clinically proven. Sensual and sustainable.

Sustainability Efforts 

Recycled and recyclable materials pair with thoughtful design to put environmental benefits before opulent packaging, as no matter how beautiful a product looks on a vanity, it inevitably ends up in a landfill. At Rose Inc, sustainability outranks the superficial. All of their products are also 100% vegan and cruelty free.

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